How to Build a Facebook Ad Audience

The Facebook Business Manager platform may be a little overwhelming at first glance, but don’t worry, we got you! This quick guide will walk you through how to build an audience for your ads.

After all, you don’t want to waste your precious marketing budget on advertising to the wrong people, do you?

How to Create a Custom Audience

You know who the target audience is for your service or product. If you use Facebook ads’ custom audience tool, you can target your ideal audience online.

In your Facebook Ads Manager, go to:

> Create Audience

> Create Custom Audience

You will then be able to choose who exactly you want to target.

Let’s say you have a business targeting new moms. Select the age demographic and choose an audience of women with kids; you can even choose the location of the people you want to target your ads to.

The key here is to be very specific with the selection of people you want to see your ad. You don’t want to waste money showing it to people who will not be remotely interested in your business.

Make sure your audience is demographic or interest-based. When selecting the parameters for your audience, don’t just select, for example, ‘all women over 25’.

You also want to make sure you select a goal for your audience when you create the ad.

Is your goal to get more people to your website, get new email subscribers, or make online sales? Depending on your goal, the people you select for your custom audience may be different.

Use A Facebook Pixel

Anyone running digital marketing campaigns has heard of the Facebook Pixel. It is a bit of code that you can use to track people who come to your website and the actions they take.

Your pixel can help you to create audiences for your Facebook adverts. It can enable you to create lookalike audiences. This is a great way to target people who are similar to your existing followers and customers.

More information on how to set up, train, and test your pixel here.

Grow Your Leads and Sales Profitably Through Testing

Another way to target your Facebook ads effectively is to test. Run two ads at the same time using different copies and different calls to action (but test only one difference at a time). One will inevitably be more successful than another.

You can use this trick with audiences too. Tweak the demographics and interests you select for your audience and monitor which audience gives you the most leads.

Start Creating Your Audience Today!

Facebook marketing can be complex, but with some simple hacks and testing, you can find your audience and start to make sales online. Facebook advertising should be part of any solid social media marketing strategy.

The main points to keep in mind for creating your ideal Facebook advertising audience are: be specific, create lookalike audiences, and experiment. Testing strategies are the only way to find out if something works.

With these simple tips, you will be using Facebook advertising to grow your leads and sales profitably in no time.

If you want support with setting up your Facebook audience, get in touch today, we would be happy to discuss your business needs with you.


Grab this guide if you need effective techniques to minimize your Facebook ad costs.


Results-driven, dynamic Director of Sales & Marketing turned Certified Master Marketer, Tammy uses all of her digital marketing smarts for good…she has managed millions of dollars in top-line revenue and hundreds of thousands of dollars in advertising spend while consistently generating a 2:1 return inside the Facebook & Google Ad platforms. Follow Tammy on Facebook & Instagram.

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