Facebook advertising is one of the most well-known sales funnels of this day and age. You need to nail down your Facebook marketing strategy if you want your business to succeed.
However, spending money on Facebook advertising is pointless if you aren’t hitting the right audience. In fact, one of the worst mistakes you can make is not clearly understanding who your buyers are.
Here are five Facebook targeting hacks that can help you improve your reach and identify your target audience.
Retarget Website Traffic
While random ads on someone’s social media feed can turn them off from a product at times, retargeting focuses on people who’ve already shown an interest. With Facebook pixel, you can track and target people who have visited your website.
For example, if you run an online digital marketing class, anyone who visits your site will continue to see your adverts on Facebook. As a result, your potential customer sees a familiar face that’s relevant to their interests.
Hitting them with more ads while they’re browsing social media reminds them that you exist and are worth checking out.
Find Your Ideal Customer
Everyone has a type of customer they’d like to sell more to, whether it’s young athletes or aspiring educators. Look at your existing Facebook network to better target your ads based on someone you’d identify as an ideal customer.
What pages have they liked, and what makes them stand out? Use their existing followers to get a better idea of the types of customers you need to target and grow your audience/sales.
Use Facebook Ads Manager
Facebook has many tools for making running ads easier and faster. Their Ads Manager lets you create lots of ads simultaneously and set up a list of pages you want to target.
You can edit the ads without affecting engagement, and you can review relevant statistics online. Edit your ads to make them more effective.
If you’re a business that operates in a specific area, you shouldn’t let yourself get overwhelmed by all of Facebook’s various features. Focus on reaching the audience in your vicinity before branching out.
A restaurant can go viral on the internet, but it’ll go under if they don’t establish a local customer base. Set a wide target audience for your Facebook ads, but limit it by location to get the best results.
Find Hidden Interests
One of the least known of these Facebook targeting hacks is finding user interests that aren’t public. Not everyone shares every detail of their lives in their regular Facebook posts.
ConnectExplore uses Facebook’s API to reveal interests hidden from most advertisers. Once you know that, you can target your audience much more efficiently.
Facebook Targeting Hacks Made Easy
Although managing ads can be easy, properly utilizing these Facebook targeting hacks can take some experience. Don’t be afraid to get some help if you’re struggling to create effective ads.
My global team is made up of some of the best Facebook Marketers in the world. Contact us today, and let’s grow your audience/sales together.
Grab this guide if you need effective techniques to minimize your Facebook ad costs.
Results-driven, dynamic Director of Sales & Marketing turned Certified Master Marketer, Tammy uses all of her digital marketing smarts for good…she has managed millions of dollars in top-line revenue and hundreds of thousands of dollars in advertising spend while consistently generating a 2:1 return inside the Facebook & Google Ad platforms. Follow Tammy on Facebook & Instagram.Tammy Critch