How to Improve Your Facebook Advertising Strategy

Are you trying to develop a digital marketing strategy that will funnel new customers your way?

Everyone knows that having a good social media marketing plan is one of the best ways to lure in customers, but it isn’t as easy as just making a few posts and calling it a day.

If you want to improve your Facebook advertising methods, you need to know that you’re targeting the right people. This is the difference between targeted marketing and just throwing out a line to see what you catch.

Keep reading to learn all about generating leads and sales through smarter Facebook ad strategies.

Identify Your Target Audience

Let’s say that you’re selling fitness clothing. You’ve developed new and stylish joggers and leggings and you want to find your ideal buyers. Who are they?

If you don’t know your target audience you’re going to have a difficult time trying to market to them. Before you start creating your Facebook ads, make sure that you know who you want to sell to.

As a seller of gym wear, you might think that your target should be everyone, but is this true? When you’re first getting started, you want to refine your audience to the top buyers: teenagers and young adults who are interested in fitness, for example!

Make sure that you do enough market research before you launch your ads!

Check Buyer Behavior

Did you know that you can target customers through their shopping and browsing behaviors?

You’ve seen it yourself. You browse the internet looking for new furniture and all of a sudden you see ads for furniture while you’re on social media. No, it’s not a coincidence. You’re being targeted.

When you use the Facebook for Business Core Audiences tool, you’re given the option to target certain behaviors. These include things like shopping habits and device usage.

Let’s go back to the fitness example. You can find customers who purchase health and fitness products, or who follow health and fitness pages, and reach them with your ads! This is a whole new way to connect with potential customers that are perfect for your business.

Target Life Events and Holidays

Did you know advertisers can use life events to target their audiences?

Because Facebook tracks recorded life events, it’s easy for you to target them with the Audience Insights tool. You can target people who just graduated, got engaged or married, or moved. You can also focus your ads on specific holidays or celebrations.

This makes it easy to hyperfocus your target.

Remember: imagine that you’re selling fitness clothing. Why not start targeting people who have just graduated high school, or who are approaching Spring Break? These young people have time to work out and the drive to get strong and fit for summer.

Facebook Advertising: Are You Targeting the Right People?

Facebook advertising is effective, but you won’t get enough out of it if you aren’t going after the right target audience. The best part about Facebook Audience Insights is that you can get super targeted.

Once you’ve found your ideal customers, converting leads and sales is easy.

Are you looking to get more out of your digital marketing strategy? We want to talk to you! Book a discovery call today so we can figure out your perfect digital advertising plan. We can’t wait to hear from you.


Grab this guide if you need effective techniques to minimize your Facebook ad costs.


Results-driven, dynamic Director of Sales & Marketing turned Certified Master Marketer, Tammy uses all of her digital marketing smarts for good…she has managed millions of dollars in top-line revenue and hundreds of thousands of dollars in advertising spend while consistently generating a 2:1 return inside the Facebook & Google Ad platforms. Follow Tammy on Facebook & Instagram.

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