The best marketing happens not by chance, but through strategic planning.
To optimize your Facebook advertising efforts, you need to have a plan to grow and retain your audience, and to expand your reach through the content you put out. Don’t throw spaghetti at the wall and see what sticks. Every piece of content counts.
You can make it easier on yourself by creating a strategic content plan for your Facebook advertising that moves your customers through your sales funnel with ease.
Don’t know what a content plan is? No worries. I’ll explain exactly what it is and how you can use it to improve your Facebook advertising strategy.
Strategic Content To Aid Your Facebook Advertising Sales Funnel
Every piece of content that you put out must have a purpose in achieving your business goals.
Without a solid content strategy and a content plan, it is hard to create effective content that serves your sales funnel. Your marketing efforts should work for you, especially when you pay for it.
Create A Content Strategy And Plan
A strong Facebook advertising strategy should include what kinds of content you would like to put out (photos, videos, stories, etc.) and what larger business purposes that content serves.
Your content plan should detail the specifics of the content, such as dates, the content creator responsible, and what exactly the content is.
This ensures that every audience-facing material that your brand puts out works to expand your brand’s reach and creates a more effective sales funnel. I’ve compiled tips and tricks to build your Facebook Ad audience and to ultimately increase sales.
Customer Trust and Brand Loyalty
Your content is what keeps you in constant contact with your audience. It is these repeated interactions between your brand and your audience that create the foundation of trust.
Customers buy from brands they recognize and know.
You can prime your audience for a sale by establishing your brand as a consistent and reliable source that is honest and provides value. Content is what sells your Facebook marketing efforts.
Your goal is not to just make one sale. The goal is to make recurring sales from loyal customers. By building a sturdy foundation of trust between your brand and your customers, you grow your sales and achieve lasting brand loyalty.
Create Your Plan Today
Six months. Don’t underestimate what a dedicated six months to effective Facebook advertising can do for you and your brand.
However, you must have a plan first. With a solid content strategy behind you that guides your marketing efforts, you make your marketing dollars work for you.
Whether you need help creating an effective Facebook advertising strategy, a content plan or you need help managing your Facebook ads, we can help you increase the return of your advertising spend (ROAs). This doubles your marketing efforts.
Book a free call today. Let’s discuss how we can help you to grow your business and build your brand.
Grab this guide if you need effective techniques to minimize your Facebook ad costs.
Results-driven, dynamic Director of Sales & Marketing turned Certified Master Marketer, Tammy uses all of her digital marketing smarts for good…she has managed millions of dollars in top-line revenue and hundreds of thousands of dollars in advertising spend while consistently generating a 2:1 return inside the Facebook & Google Ad platforms. Follow Tammy on Facebook & Instagram.