Facebook Advertising

How Does Facebook’s Conversion API Help Advertising Results?

How Does Facebook’s Conversion API Help Advertising Results?

Facebook Ads is the most popular online advertiser platform in the world. Facebook reports that more than two billion people can be reached to their advertising platform. That equates to nearly 1/3 of the entire world population. All kinds of businesses can use Facebook Advertising to reach their target audience.  However, new data privacy laws…

How to Grow Your Following in Just One Month With Live Video

How to Grow Your Following in Just One Month With Live Video

3 Tips for Better Live Videos They’re everywhere. TikTok. YouTube. Facebook.  Live video is clearly the hottest thing since Facebook, and marketers in every niche are taking advantage by hosting their own events.  Some of them are good. They’re well attended, fun to watch, and you feel like you benefitted from attending. But some of…

Do Facebook Ads Use First Click or Last Click Attribution?

What is Attribution? First, let’s go over what attribution means. Attribution is when an ads manager can track the conversion from one activity to another through a series of events before the customer opts-in. There are many different types of attributions, including first click, last click, linear attribution, and smart attribution. Each type has its…

What is ROAS? Maximize Your Return on Facebook Advertising Spend

What is ROAS? Maximize Your Return on Facebook Advertising Spend

When it comes to customer acquisition, few platforms make the process as simple as Facebook. By using Facebook advertising, businesses can literally connect to a potential half of the planet’s population! In addition, everyone is using Facebook, so it can be an excellent tool to maximize your RoAS. To find out more about what RoAS…

31 Facebook Advertising Statistics Marketers Need to Know in 2021

31 Facebook Advertising Statistics Marketers Need to Know in 2021

Facebook is the most dominant social media platform, hands down. That fact seems to be as common knowledge as George Washington being the first president. And where there’s an audience, there are advertisers. That’s where we come in. Many businesses use Facebook to advertise their companies, and for good reason. If you’re thinking of dipping…

How‌ ‌to‌ ‌Write‌ ‌the‌ ‌Perfect‌ ‌Call‌ ‌to‌ ‌Action‌ ‌for‌ ‌Your‌ ‌Ads‌

How‌ ‌to‌ ‌Write‌ ‌the‌ ‌Perfect‌ ‌Call‌ ‌to‌ ‌Action‌ ‌for‌ ‌Your‌ ‌Ads‌

Did you know that between 83% to 93% of leads come from anchor text and calls to action? Clearly, a well-written call to action is a vital aspect of leads & sales. But how do you go about writing the perfect call to action? Read on. In this article, we’ll explain the various types of calls to…