What is Attribution? First, let’s go over what attribution means. Attribution is when an ads manager can track the conversion from one activity to another through a series of events before the customer opts-in. There are many different types of attributions, including first click, last click, linear attribution, and smart attribution. Each type has its…
When it comes to customer acquisition, few platforms make the process as simple as Facebook. By using Facebook advertising, businesses can literally connect to a potential half of the planet’s population! In addition, everyone is using Facebook, so it can be an excellent tool to maximize your RoAS. To find out more about what RoAS…
Did you know that people who click on ads are 50% more likely to turn into a customer? This is why creating ad designs that catch people’s attention is crucial. Nowadays, many companies choose to advertise using digital outlets such as social media and Google because it allows them to reach a lot of people….
There are over one million active shops on Facebook today. Not only that, but 250 million people are interacting with them each month! Eager to bring some of those 250 million people over to your business? A Facebook ads funnel is the key to converting interested folks into loyal customers. Read on to learn how…
Facebook has over 2.8 billion monthly users and has grown so big that lawmakers are trying to work to break up their power. Despite these efforts, Facebook (and Facebook ads) are still very popular. You can spend as little as $1 a day on Facebook ads, making them an affordable marketing option, especially for small businesses. However,…
Facebook is the most dominant social media platform, hands down. That fact seems to be as common knowledge as George Washington being the first president. And where there’s an audience, there are advertisers. That’s where we come in. Many businesses use Facebook to advertise their companies, and for good reason. If you’re thinking of dipping…
Over 1.6 billion people use Facebook daily. Facebook is great for catching up with long-distance friends, checking out your new crush, or getting involved in online communities. It’s also a great place for businesses to advertise their products and services. Use the Facebook Ad Library to post your own ads and to spy on your competitors’ ads….
If you’ve been reading up on digital marketing trends recently, then you’ve probably noticed a lot of bloggers writing about the iOS 14 update that is affecting Facebook ads. If you’ve been using Facebook ads as part of your strategy, you might be wondering: “How is this going to impact my business’s Facebook presence, and how can…
The invention of Facebook revolutionized many different areas of our lives. Today, however, one of the biggest benefactors has been businesses. Companies large and small have all flocked to take advantage of the reported 2.7 billion active users today. If you are included among them or plan to join in with the party it is important to…
Are you trying to develop a digital marketing strategy that will funnel new customers your way? Everyone knows that having a good social media marketing plan is one of the best ways to lure in customers, but it isn’t as easy as just making a few posts and calling it a day. If you want to improve…
